22 web apps and tools to analyze and improve your website performance

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With frequent updates to Google’s algorithms and constant changes in SEO best practices, it’s important to keep an eye on your website’s performance and check your site regularly.

In this article you will find a step by step guide on how to best perform these exams and get the most out of the results you get!

Step 1: Perform a full background check on your own website

Step 2: Check the good performance of your website

Step 3: Check the web for duplicate content

Step 4: Ask your colleagues and friends to participate in a short test

  • In order to understand what your website visitors actually see (and remember), set up a test with Clue.

Step 5: Analyze your strongest and weakest backlinks

Now that you’ve gathered the most vital information about your website’s performance, it’s time to apply the same tools and applications to the websites of your biggest competitors. Go through steps 1 through 4 again, applying these tools to your competition, then compare the results.

Monitoring: change what can be improved, keep and adapt what works

Having undergone a lot of checks and tests certainly created a long list of necessary amendments. Many of these changes will go hand in hand with the Usage Checklist on Userium. Use it to guide you in your improvements!

Once you’ve completed your to-do list, there are other tools that can help you monitor your website’s performance, even when you’re on the go!

Following these steps will definitely help you improve your search engine ranking, conversion rate, and overall website performance.

If you’ve had success with any apps or web tools other than the ones we’ve listed here, feel free to share them with us in the comments!

Read all of Melanie Haselmayr’s articles on AllBusiness.com.

Related Articles on AllBusiness:
Simple Split Testing Techniques To Improve Your Website
How to optimize your website for speed
10 ways businesses mess up their websites
Boost your marketing campaigns with these 5 web tools

For more great articles on small business, such as The 25 Best Home Business Ideas and Keeping Your Business Ideas Private, visit AllBusiness.com and AllBusiness Experts. For local business information on 15 million businesses, be sure to check out InBusiness.com.

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