Web design trends are cyclical, but 2022 can stand out for a variety of reasons. Yes, current events like the pandemic are coming into play, but on top of that, mobile devices continue to get more powerful, and privacy and security have become a priority for many people.
With greater technical capabilities, we’ve seen a lot of complexity add to websites over the past few years, but web designers and developers have to respond to cultural phenomena such as economic recovery, privacy, and security. We believe 2022 is the year in which sites that correct the course towards clarity, openness and simplicity are the sites that will gain traction in the market.
Here are the trends that we believe will shape 2022 and how you can start leading them. For more tips and information, check out our web design tools or sign up for our brand new UX design course.
01. Share without saying
Is this a trend, or is it just timeless advice? Inspiring people with your message means attracting them with visuals and interactions that surprise and engage. In 2022, you’ll see more background videos and animations that engage your visitor’s mind and add smooth movement to your page, reduce bounce rate, and help visitors engage with words and posts.
Micro-interactions and micro-animations are also ways to bring pages to life and energy. Making them subtle, yet noticeable, adds a level of detail that your visitors may not be able to articulate, but that helps you stand out.
What is a micro-interaction? Think of them as little animations that trigger when you hover over your cursor or scroll to a particular part of the page. When you hover the mouse over the button or section of the site and something changes color, or an icon moves slightly, it visually engages you and gives the page a tactile feel.
Animations are particularly useful for illustrating complex concepts and processes in a simple and digestible way. Although it can be overused, simple and fancy animations illustrate your message in a way that words never could.
Businesses face serious challenges through 2022. Creating barriers to customer engagement is just not a feasible strategy if your business is looking to grow. How does this translate into website design?
Fewer words, calming colors, vivid images and very clear calls to action are expected to be all the rage in 2022. The design of the page will tend towards lighter experiences that encourage the user to explore more deeply, rather than to highlight everything on one page. These will be simplified messages that implore the visitor to want to know more, rather than complex conversations that leave visitors feeling overloaded with information.
While a few years ago the trend was towards things like computer graphics – tightly designed, typography-focused, condensed in space – design in 2022 will incorporate more space and smooth movement. It still allows you to convey information – but in a way that reveals and expands, rather than being so condensed and overwhelming.
Web forms are likely to become simpler and lighter to avoid losing the potential for a series of complex questions. A few questions spaced out over a few interactions is proving to be a more effective method of engaging new prospects than creating a large form – and it’s easier to engage on mobile devices, too.
03. Safety first
People are overwhelmed! And as everyone looks to engage in the new world after 2020 and 2021, design trends are shifting to help people feel both safe and ready to commit again. Just as offices and interior spaces are restructured to bring people back to work in person, websites adapt their design to give people space, reduce anxiety, and feel comfortable and secure.
We are seeing web pages incorporating more images evoking outdoor spaces and interior design inspired design. The integration of natural and organic shapes helps the page to feel unique, inspiring and alive. We want to help our visitors to feel in a new space, but they are just as safe as at home.
It’s really about aesthetics and feelings – we want to be away from home, but at the same time, we want the safety of our homes. Designs that feel spacious, inviting, and accommodating will speak to your visitors’ sense of safety and security.
04. Personalization and accessibility
When it comes to fit, accessibility is an increasingly important part of web design as our devices create more accommodations for visitors with visual or hearing impairments. Over the years, web design has added several ‘do it first’ concepts – mobile first, left shift on security – but ultimately accessibility needs to be built into the process. design from the start, as well as device safety and agnosticism. Web development is a holistic process where content and technical needs meet, and accessibility is on a par with security, design and content strategy to get your point across. everyone.
More and more websites are incorporating theme and font customizations for a variety of reasons, and accessibility is at the top of the list. Support for operating system features like dark mode (so your website doesn’t hurt your eyes when browsing the web at night) and accessibility features like updating. Font scale and contrast adjustment are increasingly implemented.
These features tell your customer that you are thinking about their needs and wants and helping them tailor them to your site design. Sites that do this stand out in your customers’ minds because they have intentionally made the choice to use these features on their devices – if your site supports them, your visitors will notice.
05. Positive spirits
Cultural mindsets motivate design trends. There are a lot of negative thoughts and states of mind that cloud and confuse the modern internet. Information overload is widespread and impairs our ability to cope with and understand our experiences.
Successful websites in 2022 and beyond will counter this by creating experiences that help the user and generate positive thinking and goodwill. The themes of recovery and growth are encouraged by clear messages and inspiring images. These trends are all aimed at helping your visitors rather than leading them, which will help them think positively about your site and their relationship to you.