About their life, one can only make educated guesses (which more often than not turn out to be wrong). Web design, on the other hand, is characterized by current trends and changes in the digital environment. While nothing is set in stone, a close examination of the market and its impact forces can provide useful insight into what tomorrow may bring.
We’ve scoured the darkest corners of the internet to bring you some great material in the form of a time machine. Here are some of the changes web design will undergo over time.
A Quick Look at the Evolution of Web Design
Initial websites were inevitably primitive in the early 1990s, when the internet was still in its infancy. It wasn’t just due to the lack of tools available to web designers; it was also due to the terribly slow internet connections.
With faster network speeds, feature-rich, fast-loading websites have integrated form and function without sacrificing either.
The recent proliferation of smartphones has propelled mobile design first to the forefront of the discussion. This is just another example of the continued evolution of the industry over the years.
Now that you know where the internet has gone, it’s time to think about where it is going. What will web design look like in the future and how will web development change as new technologies emerge?
Artificial Intelligence & Chatbots
The concept of artificial intelligence has sparked a lot of discussion (AI). It is not just a question of whether we can program a machine to think for itself; it’s also a question of whether we should.
Terminator-style anxieties aside, AI will shape more than the future of web design; the first examples of self-driving online services are already in use. The most obvious example is chatbots, which are used by thousands of organizations to engage site visitors.
Customer support resources can be freed up by using chatbots to answer simple questions and handle complaints. They can be used by both small organizations and large enterprises due to their scalability. Chatbots are sweeping the web, from retailers to restaurants and hotel chains, and may soon become commonplace in the real world, due to the creation of robotic assistants for industries as diverse as hospitality and healthcare.
According to a report by Grand View Research, the chatbot market is estimated to be worth $ 1.23 billion by 2025. At the same time, according to an Oracle survey, 80% of individuals have used or plan to use an online chatbot by end of the decade.
Chatbots that use popular instant messaging systems like Facebook Messenger and WhatsApp to communicate are also gaining ground. It’s part of a larger trend that blurs the lines between platforms and devices by combining the services provided on a website with independent third-party apps.
In 2023, AI will deploy its tentacles in all other aspects of site design. Chatbots get smarter and more efficient with every query they process thanks to machine learning algorithms. This is particularly true for voice search, which has its own role to play in redefining the expectations of Internet users.
It’s simple to imagine a plethora of other website design changes that, while sci-fi right now, could easily become reality by 2023.
It is realistic to expect that, within the next five years, individuals will be able to employ stand-alone personal shoppers when visiting e-commerce sites if AI and chatbots become sophisticated enough.
High-end fashion websites are now investing in specialist business assistant services run by real people. This ties into the influencer marketing ecosystem, which has only been made possible by modern technology and internet platforms. Even as AI and automation become popular, people-powered services should still have a place in the new online ecosystem.
People have become more accustomed to asking questions and receiving a voice response from their devices through services like Siri and Google Assistant. Alexa and Amazon’s Echo speakers have gone even further, bypassing websites completely and triggering responses without the need to display information on a screen.
Voice interfaces are expected to become more popular over the next five years as users prefer a more natural and conversational way of interacting with websites. This means that the voice will have to be taken into account during the design and content creation processes. Unfortunately, the concepts of voice interfaces are entirely different, which is a big hurdle for developers.
AI and automation could save the day, and they’re already being used to improve the way voice assistants process requests. The short, focused, keyword-focused approaches of the SEO age will give way to an era when long-tail search words will be significantly more effective. As a result, content strategies will change to reflect this, with FAQs attracting more views than keyword-rich articles of the past.
Despite the challenges, speech has the potential to liberate websites and reduce their reliance on formal and tightly organized material. Traditional search engines, like Google, even see the voice as a danger; a company that is involved in its own arms race.
Data science integration
The website is no longer the only place to go to increase brand awareness. In a world of connected devices and the Internet of Things, all aspects of the system must work together to provide the best possible user experience.
By using analytical tools and adapting to changing parameters on an ongoing basis, web design can capitalize on the influx of data. The change would be quite similar to the wave of mobile responsiveness, except that it would be applied to everyday equipment such as refrigerators and cars.
The data scientist and the web designer of the future would be housed in the same box, allowing them to interact and collaborate in a synergistic manner.
Because smartphones are now more widely used for online browsing than laptops or desktops, adaptability has become crucial. Web design will have made further progress in this direction by 2023, with smarter sites that avoid “standard” layouts and outdated formats.
This tree has many branches, and the responsive design is just one of them. Interfaces optimized for voice, chatbots, and context-specific page adaptations are all expected to become more popular in the future.
Sites can already be personalized based on criteria such as the location of the visitor, the device they are using, and other services they are connected to. They will become even more adaptable as they become smarter and more independent. A push notification sent to a customer’s phone, for example, can provide them with an exclusive offer or a link to the company’s website when it passes through a physical location. This combines online marketing with a physical location.
Millions of customers value personalization, which is why the unique strategy of the past will have to be abandoned. Developers will be able to create personalized experiences using new technology, while cookie-cutter models and rigid interfaces will be a thing of the past. Start-ups like LiftIgniter are developing software that allows websites to adapt automatically, ensuring that no visitor has the same experience. It will change everything from the user interface to the hardware itself, demonstrating the breadth of what specialists hope to do in this area.
Remote product viewing is a highly desired necessity by today’s customers, especially with IKEA’s paradigm-shifting Place app. In fact, 61% of online shoppers already choose a website that uses some form of augmented reality.
Users will need hardware and software in the future to support AR in all of its manifestations. Designers will need to develop an interactive environment that projects location-based elements while overlapping the aesthetics of the real world, from smartphones to wearable devices. Face scanning in social media and identifying objects, such as Google Lens, will have limitless possibilities.
Websites will adapt accordingly, taking a minimalist approach that allows them to be presented without interfering with the user’s view. Between content and contrast, a perfect balance would be achieved.
The emergence of the aforementioned new technologies will require a radical overhaul in the way we approach website design and development. The main message is that a new army of different ways to connect with websites is on the way. The future will be considerably more diverse, from AI and speech to virtual reality and augmented reality, and web design methods will need to change to reflect that. You can get help from Digital Rentech. They provide updated services.
More importantly, these technologies will increase rather than replace traditional user interfaces. These technological advancements will shape the future without erasing the old, just as touch screens have broadened the horizons of web design.
Posted on July 16, 2021