Tips for graphic designers wishing to become independent

The transition to a freelance career as a graphic designer might not be as easy as you expected. You will get a lot busier because no one will send you clients. Unlike working for an agency, you won’t have coworkers handling certain tasks. It will be all you.

Of course, difficulties are expected, and mistakes are inevitable, especially in the early days of discovering what a freelance designer is. However, you can make it easier for yourself by learning from graphic designers who have gone through the same process and have been successful.

This article will give you some great advice on what to focus on when launching your freelance career.

Create a diversified portfolio

Start with a diversified portfolio. Even if you specialize in a particular niche, it is recommended that you have several examples of past work that you can showcase to potential clients.

Your portfolio should have a story and incorporate a personal branding image. For example, when putting work in the portfolio, don’t limit it to visuals. Write a text explaining the process and show interested people that you have great communication skills in addition to proficiency in graphic design.

If you have more artwork than you can fit, include designs that you think are the most notable. The goal of a portfolio is to grab attention, and showcasing the best of your ability is one way to do that.

Try to go further for your customers

Managing client relationships might prove to be the biggest challenge as a freelance writer. In fact, you might have a hard time getting customers initially due to all the competition. That’s why you should be looking to go the extra mile and convert potential leads.

Does your client want some overhaul or work to be completed a day earlier? As long as you manage to meet their needs, you need to do so to build a better relationship and potentially create a long-term partnership.

Keep in mind, however, that if a customer’s requests get too ridiculous, you’d better not engage as this will lead to potential abuse. If they feel they can take advantage of a freelance graphic designer who is still early in their career, these “clients” will not hesitate.

Advertise on social media

As a graphic designer, especially freelance, you want to establish yourself as much as possible on the Internet. The higher the presence, the more likely you are to find new customers.

Social media is an exceptional advertising channel for artists because the best content on Instagram, Facebook, Pinterest, Twitter, and other SM platforms is visual.

Images, infographics, and fanarts are just a few examples of what gets the most engagement on social media. You can publish your work and make social media sites a source for finding clients. Once a post goes viral, it can reach people who are looking for exactly the graphic designer you are.

Be professional when communicating

Professional communication is one of the keys to establishing yourself as a full-fledged graphic designer. Whether it’s potential prospects, current clients, or other designers, you want to present yourself as a professional.

When talking on the phone, keep a moderate tone and don’t go off the line. When exchanging emails, be sure to check for typos before sending an email, as errors leave a bad impression. Also, use a signature creator to create a professional email signature with your name, contact details, photo, social media icons, and a website address if you have one.

Similar to other aspects of freelance work, it can take some time for communication to determine if you haven’t interacted directly with clients when working in an agency. On the other hand, it is an inevitable part of a freelance career, and you will need to master it to be successful as a freelance writer.

Avoid taking on too many projects at the same time

When starting a freelance career, you might want to get your hands on as many clients and projects as possible. However, it is crucial to estimate the actual workload that you can handle.

If you take on more work than you can realistically finish, it will negatively affect your career. Missing deadlines will lead to customer dissatisfaction, which will affect your mood and motivation, and it will all snowball from there.

Remember, when planning your work, consider the time needed for tasks other than design work. Customer relations, invoices, taxes and even repairing your work equipment are some of your responsibilities when you are working alone.

Offer your services on well-established platforms

As you can probably guess, there are many different platforms that offer graphic design services. Variety is good because when someone wants hire a designer, they can choose the one that matches their criteria, such as quality and budget.

To become a freelance graphic designer who has a constant flow of good clients, you want to focus more on networking on the best platforms. Wasting time with clients paying $ 5 or $ 10 for a logo isn’t worth it. Instead, try to find gigs that pay what your work is actually worth.

Look for as many comments as possible

Impartial feedback is a great asset to have as an artist. Once you become independent, you will not have the benefit of discussing your work with colleagues. Instead, you will likely have to rely on strangers online. For example, when you can post your work on social media, you can expect comments from people giving their opinion. As long as these opinions are justified and add value, they help you improve.

If you don’t get enough feedback, ask for it directly instead of just posting your work. A call to action asking for reviews will definitely get more attention and get people to share their thoughts on your design.

Posted on September 30, 2021

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About Haydee J. Kennedy

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