When it comes to metrics like increasing your brand credibility, connecting with potential customers, and improving website metrics rankings, each of these components makes its own contribution to overall success.
While virtually all business owners agree on the vital role content plays, sometimes they don’t understand how to generate valuable content that is sure to attract new audiences and stand out among hundreds of websites. competitors operating in the same sphere. To meet this challenge, several studies have been carried out to measure the level of success of the content.
There is no doubt that you need to invest time and effort to make your website as attractive as possible. This, in turn, will allow your customers to have a positive experience and, therefore, generate more return visits. Here are some basics that have already proven to work.
Surprisingly, but before we start discussing what type of images would work best for you, we should come up with an answer to a crucial question: where can I get images from? For many content marketers, bloggers, and business owners, this is probably the hardest part of the process. It’s as clear as daylight that you need high-quality, professional-looking, eye-catching images.
However, the dilemma is that purchasing archive footage is quite expensive, making the full cycle of your own production even more expensive, and downloading random images from the internet will result in poor quality and legal issues. A very good option that deserves your full attention is to resort to free stock images for commercial use. Either way, it’s worth a try and then you can decide on your next steps.
The quality of the images is not an issue for any kind of compromise, end of story. Yet sometimes your pursuit of excellence can play a bad joke on you. People access web content from different devices and in different settings, which means their internet connection is not always so good. When using images that are too large, the page may take a long time to load. And do you think everyone will be patiently waiting for this to happen?
Unfortunately, many users will likely continue to surf other websites. The advice is to keep your images as small as possible without sacrificing their quality. Additionally, your page load time plays a huge role in how your website ranks, so this is a win-win approach.
When it comes to color techniques, the images that work for you are the ones that can easily provide an element of contrast. The point is, visuals are always combined with text, and reading line after line of black and white text quickly becomes boring. Your task here is to add vividness and visual stimulation by the pictures, and in order to achieve this you need to choose colorful and contrasting pictures. There is no doubt that they can cheer up any user and keep them tuned in.
Some would say that charts, diagrams and comparison tables only belong to business performance reports. There is some truth to this, but only when it comes to using overly detailed and complicated infographics. If you decide to use some of the more general types, it can fuel your content strategy. There are many brands that customers can choose from. And a few striking statistics and quantitative details about the products can become the very factor that will persuade them to favor your brand over those of your rivals. On the bright side, infographics are pretty self-sufficient, so they don’t require any additional content.
The social aspect of your visual strategy is becoming increasingly important. Universal design is synonymous with inclusive design. So these are products and services that serve as many people as possible, leaving no one behind. And that’s as good for you as it is for your target audience, because inclusion extends the reach of your brand. In terms of images, make sure your photos show people of all skin colors, body types, physical and mental health conditions and states.
Optimized and well-balanced visual content ensures higher website engagement, wider spread of brand recognition and loyalty, and increased customer trust. The one-size-fits-all approach works here, so there are plenty of website content strategies out there that are proven to be effective and efficient. The point is, as soon as you have a concrete strategy in place, it’s easy to create engaging content that boosts your business.
An enigma, shrouded in a mystery, within an enigma.